01 / RETAILWin the neighborhood.
Choose your products, keep the shelves stocked and find the right balance of price, quality and brand.
Shops. Customers. Repeat business.
THE MULTIPLAYER BUSINESS GAME
STARTUP
EMPIRE.
Your next big move starts small.
Open a corner shop. Own the supply chain.
Make your move on the stock market.
Free during alpha No download Account required
Build businesses Trade markets Compete in a shared worldBIG AMBITION. SMALL BEGINNINGS.
01 / THE GAME
A city to build in.
A market to shake up.
You don't need an MBA. Start with one business, learn what makes it profitable, and decide how far you want to go.
01Your name.
Your name.
Your neighborhood.
Choose a site, open your doors and put a plan to work. A corner store today can be the first business in a much bigger company.
- Buy property or build a new location
- Start with a ready-configured shop
- Keep your businesses in one workspace
02A good decision
A good decision
has a paper trail.
Change your pricing. Choose a supplier. Watch what happens to sales, costs and cash flow over the following game days.
- Compare pricing scenarios before acting
- Spot shortages and operating problems
- Review recorded before-and-after results
Scenarios are estimates, not guaranteed profits. Recorded changes aren't proof of cause.
03See the value
See the value
before the crowd.
Back a company you believe in. Set your price and wait for a match. When you're ready, take your own company public.
- Market and limit orders on a shared book
- Charts, bids, asks and partial fills
- Dividends and deeper finance to explore
All money, companies and investments are simulated. No real-money trading.
02 / YOUR AMBITION
More than one way
to make your mark.
Build a business you know. Discover an industry you don't. Your first move doesn't have to be your last.
01 / RETAIL
02 / INDUSTRYBuild what others need.
Turn raw materials into finished goods. Connect suppliers, factories and customers into your own production chain.
Inputs. Production. Distribution.
03 / INVESTINGThink beyond your block.
Research public companies, invest in their future and decide when to hold, when to sell and when to make a bigger move.
Ownership. Dividends. Opportunity.03 / YOUR FIRST MOVE
Start small.
Learn by doing.
Start with $500,000 in game money and a city to explore. You don't need to understand every market to open your first shop.
- 01
Pick an opportunity.
Explore available property or choose a starter business. Review the land, building and working-capital quote before you commit.
- 02
Make it work.
Keep stock coming in and customers buying. See where cash is going and fix the problem that matters most.
- 03
Earn your next move.
Reinvest in another location, develop your supply chain or explore the exchange. Growth is a choice, not a guarantee.
The city keeps moving. You share the economy with other players and AI companies. Businesses keep operating while you're away, so watch your reserves or pause a business before a long break.
GOOD QUESTIONS
Before you
make your move.
A playable alpha.
An ambitious work in progress.
Is it free to play?
Yes, during the current alpha. There is no payment or credit purchase at signup. Future pricing is undecided; this is not a promise of permanent free access.
Do I need business or investing experience?
No. Start with one of the configured retail plans, then learn through its sales, costs and cash flow. The stock exchange and advanced finance are there when you're ready, not prerequisites for your first business.
Am I playing against people or AI?
Both. Players join the same city and economy, alongside AI-run companies. It's a shared, persistent world, not a private save you can pause for everyone.
What happens when I log off?
The economy and your operating businesses continue. Check their cash reserves and supply before you leave. You can temporarily pause an individual business; existing holdings and obligations still need attention.
What do I need to play?
A modern browser, an internet connection and an account. There is no download. A desktop or laptop gives you the most room for the city and trading workspaces; smaller-screen layouts are available.
What does alpha mean?
The game is playable and still being developed. Expect balance changes, rough edges and evolving features. The captures above show the current game, while the opening harbor scene is original promotional artwork.
SMALL BEGINNINGS. BIG AMBITIONS.
The next move
is yours.
Start your empire Free during alpha. Right in your browser.